Attention Coaches: Do you feel like you're
spinning your wheels and getting nowhere fast?
No matter how hard you work, are you still just scraping by?
"Right Now, Discover the Most Critical Key to Converting Your Coaching Practice Into a
Cash-Generating Business That Boosts Your
Self-Respect and Your Bottom Line."
From Rhonda Hess, PCC
Coaching Business Success Strategist
Boulder, Colorado
Dear Coach:
When you fell in love with coaching, did you realize you'd have such a hard time making a living?
Are you sick and tired of hearing tapes like these playing in an endless loop in your mind?
"My coaching income is barely enough to cover my bills."
"I'm working hard but not making any headway."
"I have no idea where I'm going to find my next 5 clients."
"I feel like an idiot when I try to explain what I do."
"Clients stop coaching with me after only a few months."
"I hate marketing."
Then read on. Because right here and right now, you're going to discover the most critical key to becoming a financially fulfilled professional coach - with much more ease and joy.
It's the solution you've been missing. And it works. I know, because I've been where you are.
Long before I began making hundreds of thousands of dollars in my own coaching business...
Long before I founded Prosperous Coach®, the premier community dedicated to your coaching-business success...
Long before I co-authored a best-selling coaching curriculum...
I was barely scraping by. And I mean, for years.
Sure, I was doing all the things I thought would bring me more clients. Taping up fliers, leaving my business cards, speaking at the Chamber, the library, the bookstore, you name it.
But my expenses were about $700 a month and I only had 2 clients. Luckily, my husband was having a windfall year in his law practice. Then that became part of the problem.
I felt guilty investing more than I was making in marketing materials and an ineffective website. So I found myself waiting on my husband hand and foot, and using lots of excuses not to get out there and market again.
My friends would call me asking for favors and I'd jump at the chance. Because that meant I could leave my desk and stop wondering what the heck to do for a little while.
But the truth is, I was sick of treading water. And I knew I couldn't keep it up much longer.
That's when I finally learned from more accomplished coaches exactly what I was missing in my quest to become an honest-to-goodness, booked-solid coach.
The solution was crystal clear. And when I found it, everything else suddenly clicked into place.
Here's the secret nobody told you
about succeeding as a coach:
The WHO is more important than
the What or the How.
Confused? Let me explain.
In coach training you learn HOW to coach...
You may even discover WHAT issues you want to coach around, from transition to careers to leadership to life purpose.
But here's what they don't teach you. To become a financially fulfilled professional coach, it's far more important to know WHO you want to coach than what or how.
When you hit on your perfect target audience - that special community of people you're most suited to serve right now - you drop into a whole different relationship with your prospects.
You immediately tap into a sense of inner authority that gives you an air of confidence and expertise. And that becomes like a magnet to your ideal clients.
They come looking for you.
Here's one coach who discovered
the Power of WHO...
Sharon Desjarlais is certified as a Life Purpose and Career Coach through an ICF-approved training program.
She thought she was set with everything she needed to make a good living doing what she loved most. Then she spent the next 2 years struggling to fill her practice.
She coached a friend here, a family member there, a paying client once in a while.
Then she called me. And in one session she discovered the solution that's helped her become the most recognized coach in her field.
Here's Sharon's story in her own words...
"My practice filled in less than 30 days!"
"I'm still in awe as I look back at the day I frantically called Rhonda for help. I could not get my practice off the ground. I loved the concept of coaching people around life purpose, and thought I could make a good living at that. And I tried, but I couldn't make any headway.
"Day in and day out, it felt like I was hitting my head against a steel door. I had no idea what I was doing wrong.
"Then, in a single session, Rhonda walked me through a process that was like watching that door swing wide open. And the moment I realized who my ideal audience was, I fell in love with coaching all over again.
"Within weeks I retooled my website to speak directly to the target market I chose: CranioSacral Therapists who want to grow their practices with ease. I wasn't, then or ever, a CranioSacral Therapist myself. But I knew who they were and where to find them. So I was able to quickly discover their unique needs and challenges, and offer them coaching solutions in a language they could understand.
"With my new market in mind, I re-tooled my website in August and re-opened my doors that September. My practice filled in less than 30 days! And these were private clients who were paying my highest fees.
"Now, using Rhonda's formula, I never need to hunt for new clients. Instead, they come calling for me. And they stay a lot longer. A few clients have been with me for nearly 3 years.
"By tailoring my message to my target audience, I quickly built a list of thousands of therapists. That paid off handsomely when I launched my first product. I made more than $4,000 in 4 days!
"Today I'm recognized by CranioSacral Therapists as the only coach to call when they want to fill their practices - and fulfill their life purpose. So I get to coach around the topic I love, with people I deeply enjoy and respect. Finally, I can authentically say coaching is the BEST profession in the world."
Sharon Desjarlais
Founder, CranioSacral Success™
www.craniosacralsuccess.com
Now you can put that same
Power of WHO to work for YOU.
Here's the ground-breaking workshop
coaches are talking about. The program that is
changing their businesses and lives -
How to Choose and Champion
Your Ideal Coaching Market
6 Experiential Learning Sessions
+ 5 Dynamic Exercises
+ 2 Bonus Help Sessions
With Coaching Business Success Strategist, Rhonda Hess
Here's your opportunity to get expert advice on exactly what YOU need to do to transform your coaching business into a cash-generating machine that compels your clients to line up for every program you offer.
In this lively, engaging tele-workshop you'll discover
- The #1 foolproof method of becoming essential to your prospects and clients in any economy.
- How to identify promising markets you'll truly enjoy coaching, and a litmus test to determine which markets are viable and which are not.
- How to find out what your ideal clients will buy from you again and again.
- My signature Offer-Making Formula your clients can't refuse.
- How to leverage your natural gifts, skills and talents into more income than you ever thought you could make.
- How to take the brakes off your success with a powerful new mindset that opens the door to more than you ever imagined.
- A clear, proven roadmap to lasting prosperity and fulfillment.
- Specific methods of attracting new clients with even the smallest marketing efforts.
- Precisely what you should do next...and next...and next...to bring your ideal clients through your door.
- And much, much more.
"My income increased 700%!"
For 3 years I worked as a wellness coach. While my clients raved about our work, I always struggled to enroll new ones. And my income wasn't acceptable.
That's when Rhonda encouraged me to choose a target market and roll my expertise into a package of tangible benefits my clients would value highly.
My income increased 700%! Now I'm a recognized expert in my field with powerful alliances. And the speaking gigs are flowing in!
I'm doing heart work with people I love who see me as essential to their success.
Kristin Wehner Keffeler
www.kineticenterprise.com
"I can't emphasize enough how valuable this workshop is for coaches."
I knew my niche was too broad to be really effective. In Rhonda's workshop I narrowed to high-level women execs, created a powerful benefit statement and core suite of offers designed specifically for my market.
This "Client-centric" approach works and the course paid for itself in a few short weeks.
I'm now seen as the "go to person" for my market and have a strategic marketing funnel for deeper, lasting relationships with my clients.
Evelyn Kalinosky, Founder & CEO
www.evelynkalinosky.com
I help high-level women execs achieve a more sacred kind of success that is as unique as their fingerprint.
"Buying a seat at the table for your Ideal Coaching Market workshop is the best money I've spent in a long time."
Six weeks ago I was a struggling life coach without one paying client, who couldn't fill her one and only program, and who gave away her one and only product.
Today I have a new market, a new focus for my coaching practice, and a whole new set of programs and products. And I'm about to land my first two paying clients.
Thank you for having the courage to rattle my cage and tell me the truth about how to make it big in my coaching business.
Carol Hess (no relation to Rhonda)
www.tamethewritingmonster.com

Would You Like to Enjoy the Pleasure and Satisfaction
That Come With Financial Success?
When you apply the simple steps you learn in this 8-week tele-workshop, you'll discover the delight that comes when...
- Serious prospects come looking for you, and they're ready to pay your highest fees.
- It's finally simple to tell people what you do in a way they understand and appreciate.
- Clients stay longer and achieve far more in your work together.
- Products and programs are much easier to create. And they sell like crazy!
- Your expertise, visibility, credibility and confidence soar.
- Your competition is dramatically reduced or even eliminated.
- Word-of-mouth news about your work spreads like wildfire.
- You earn 2 to 10 times more every month while investing far less time and effort.
"This course paid for itself within the 8 weeks!"
By interviewing a senior executive in my niche market, not only did I learn more about the market, he hired me as his coach at my full fee!
What a fantastic outcome for a homework assignment!
Debbie Nixon
www.masterfuladvisor.com
"My income nearly tripled...
and I'm only working 20 hours a week."
Rhonda saved me so much time and heartache by showing me how to focus my message, talents and attention.
Since I chose my target market - Mom Entrepreneurs - my income nearly tripled. Six new clients hired me in the last two weeks!
I've crafted my own brand, developed products and programs that solve my clients' top problems, I have my own radio show, and I've built a community of loyal followers who find me!
I'm having a great time. And I'm only working 20 hours a week.
Lara Galloway
www.mombizcoach.com

This Is the Same Profitable Method Used by
the World's Richest Coaches.
Chances are, you've heard stories about prosperous professionals like Ali Brown. Today she dances on a very big stage with her own lifestyle and business magazine.
But she started out by focusing all her products and services on one distinct target market: Coaches. She joined coaching organizations, went to coaching events.
And she cultivated a fan base within that market that gave her the confidence, the success and the platform to step into the world in a much bigger way.
So whether you feel called to step into the national spotlight, or simply to make a very good living coaching others closer to home, finding your first target market is THE KEY to cultivating your success.
"Marketing is so much easier now!"
While I had narrowed my niche down to Women Business Owners, it was still too broad. I knew I'd have a hard time standing out in the crowd.
In just minutes, Rhonda helped me discover a much more specific group that fit my expertise and my passion for working with conscious companies.
Now I help women owners of natural product companies maximize their natural resources and impact the triple bottom line (people, planet, profit). I attract women who are eager to invest in my services in a field I care deeply about.
Marketing is so much easier now!
Misty Hullinger
www.artemisadvantage.com

Dates, Details & Other Information
Join Me on 8 Tuesdays, October 12 - November 30, 2010
at 1:00pm ET (noon CT, 11:00am MT, 10:00am PT)
6 Experiential Learning Sessions
+ 5 Dynamic Exercises
+ 2 Bonus Help Sessions
- Each call is 75 minutes and includes valuable Q&A.
- You'll enjoy a practical study guide and informative exercises each week.
- You'll receive an audio recording of each call that you can conveniently download to your mp3 player and listen to again and again to reinforce everything you learn.
Click here for a breakdown of what we'll cover.
If you're sick and tired of struggling in your practice, this is the most important tele-workshop you'll ever attend.
You'll finally have the courage and leverage to break through your blocks into full prosperity.
You'll finally have the roadmap that tells you exactly what to do next to build a following of passionate fans who invest in your coaching services and products, again and again.
And you'll finally be able to look yourself in the mirror and say with complete confidence, "I am a masterful coach."
WARNING:
This Tele-Workshop Is NOT for Everyone.
I'm going to tell it like it is. I didn't create this tele-workshop for just any coach.
If what you're thinking right now sounds like any of the following statements - and if you're not willing to discover the TRUTH about them - please save your money...
If You Think: "I love coaching, but money isn't important to me."
The Truth Is: If you're truly happy coaching mostly family members and friends, then I'm happy for you. Just know that you'll never reach financial freedom by treating coaching as a hobby. And money is a useful resource.
If You Think: "I refuse to narrow my target market because everyone can use my services."
The Truth Is: Saying you help everyone sounds too good to be true. No one believes you. And that's why they never call. But when you focus your message on a credible set of outcomes your ideal client is searching for, that's when your phone rings and rings.
If You Think: "I'm afraid to narrow my market because I don't have expertise with any particular audience."
The Truth Is: That's the beauty of the target-market approach. When you know who your ideal clients are and where they hang out, you can easily learn from them what they most need from you. And then tailor your services to satisfy them.
If You Think: "I just created a brand new website. I don't want to redo it."
The Truth Is: Get used to it. You'll know more tomorrow than you know today, and upgrading your language is part of being a masterful coach. A working website that speaks directly to a particular market brings in something most coaching websites don't: CASH.
If You Think: "Everyone else is telling me that narrowing my focus is the wrong thing to do."
The Truth Is: Are they 6-figure coaches? No? Then stop listening to them. What you're going to learn about targeting a market and becoming the go-to resource for that market is used by successful marketers everywhere. These are facts, not theory. So you can do what your friends suggest. Or you can make a whole lot of money and treat them to lunch instead!
Prosperity is a potent tonic.

Are You Ready to Finally
Become a Prosperous Coach?
The tuition to transform your coaching practice into a cash-generating machine?
Just 2 payments of $375 US - or save $55 and make one payment of $695 - your choice.
You'll get:
- Six 75 minute Learning Sessions with Q&A
- Two 75 minute Bonus Help sessions to get even more support if you need it
- Plus downloadable MP3 audios
- Six Study Guides
- Five Smart Exercises that make creating the foundation of your coaching business easy
A program like this would normally cost thousands.
You'll walk away with:
- A viable coaching market that will help you stand out
- Your own compelling Unique Benefit Statement
- Knowing how to engage and attract committed fans who will invest in your offers consistently
- Core offers that naturally funnel people to your highest priced programs
...All tailor made to bring qualified clients to your door and have you earning continuous streams of revenue.
Here's what we'll cover in the learning sessions
I want to give you every possible tool to make the most of this workshop. Before each learning session you'll receive a Study Guide to follow along during the call. The next day, you'll receive an MP3 recording of the session and a focused exercise that leads to the next step. You'll also have access to two 75-minute bonus help sessions for your questions.
Session 1 Choosing Your Ideal Coaching Market
We'll talk about:
Why selling coaching rarely works. I'll show you how one simple shift in your approach will help you create a constant demand for your coaching services.
You'll discover:
How to easily tell which coaching markets are not viable or profitable and which are the most lucrative and easy to find.
You'll take home:
An exercise that will open your eyes to the best possible markets for you and help you choose your ideal coaching market.
Session 2 Getting Out of Your Own Way
We'll talk about:
The "garden variety" fears that get in the way of every coach. We'll bust the common myths about money, success and marketing.
You'll discover:
What's been holding you back from the success you want, and how to shift your internal game to create a wealthy and soul-satisfying coaching business.
You'll take home:
An exercise that will transform negative operating assumptions into powerful mindsets that pave the way for your success.
Session 3 Discovering What Makes Your Market Tick
We'll talk about:
How to be client-centric in your marketing approach. What to listen for, as you learn about your market, that you'll later use in marketing to them.
You'll discover:
Four no-cost ways to get to know your market well, and a set of magical questions to ask them.
You'll take home:
An exercise that will help you interview a few people in your market and uncover exactly what they want to buy from you.
Session 4 Creating Your Client-Winning Benefit Statement
We'll talk about:
Creating the heart of your coaching "brand" - your Unique Benefit Statement - so that you feel confident telling people what you do.
You'll discover:
A winning formula for a UBS that positions your services as essential to your market.
You'll take home:
Your own client-winning UBS, and a 30-second "elevator speech" that authentically and compellingly describes what you do.
Session 5 Crafting Compelling Offers Your Market Wants to Buy
We'll talk about:
How to create a funnel of coaching programs and products that are relevant to your market, and that naturally lead prospects toward your higher-priced services.
You'll discover:
A simple, fun way to conceive of, name and outline your core suite of offers - including your freebie, consult, private and group coaching programs.
You'll take home:
The basic design - title, features, benefits, funnel position, and price - for programs your market will want to buy from you.
Session 6 Leveraging Your Market, Message & Offers
We'll talk about:
How to pull together your chosen market, message and offers into a well-leveraged and easy-to-manage foundation for everything you do in your coaching business.
You'll discover:
The next steps for creating your automated "drip" marketing system to bring in a steady stream of pre-qualified clients, even when you're not working.
You'll be instantly reimbursed for the cost of this workshop when you take what you learn and bring in just one or two new clients. But frankly, that's not good enough for me. I designed this program to pay you back many times over.
Imagine knowing exactly who to market to and how to do it. Imagine clients, lots of them, knocking at your door! Imagine money, more than you ever hoped to make, pouring into your bank account. Imagine falling in love with coaching again. These are just some of the paybacks I know you'll experience when you implement what you learn from this workshop.
As soon as you register, you'll receive instructions on how to dial into the workshop. Then before it begins, I'll email you an information-packed study guide. So you'll have everything you need to succeed, right at your fingertips.
Plus, you'll never have to worry about missing any valuable information. Because you'll also get the downloadable audio versions of every single session.

100% Satisfaction Guaranteed

"How to Choose and Champion Your Ideal Coaching Market" is RISK-FREE. I stand behind it with a 100% guarantee. Because I know when you implement the surprisingly simple strategies you'll learn, you'll be on your way to success.
All you have to do is attend all 6 learning sessions and the 2 Bonus Help sessions, and thoroughly work through the exercises. That's it.
After that, if you honestly believe you didn't get a thing you could use from the program, e-mail Rhonda@prosperouscoach.com. I'll gladly refund your money in exchange for your feedback.
That's how much I believe that this workshop will be the catalyst that propels you into a far more financially rewarding coaching business.

I can't wait to see you in this tele-workshop because I know it will make the difference between surviving and thriving in your coaching business.
Here's to Your Coaching Success!
Rhonda Hess, PCC
Coaching Business Success Strategist
Founder of Prosperous Coach®
P.S. Remember, attracting a steady stream of high-paying clients who are motivated to invest in your coaching services is EASY when you follow the proven formula you're going to learn from me.
P.P.S. Are you satisfied with how your marketing is going so far? Why not try a different approach? You have nothing to lose and a whole new level of coaching business satisfaction to gain. Here's that link again.

