Q&A about Choosing Your Target audience

• What if I choose the wrong target audience?

• Don’t I need to know how to do what people in my target audience do in their jobs or business?

• I can’t think of any target audiences that are accessible to me. What do I do now?

• How do I know if my target audience is narrow enough?

• What if I don’t feel passionate about working with any of the target audiences that are viable?

• If I only want to work with women or men can I narrow my target audience that way?

 

Q&A about Conducting Informational Interviews

• What do I say to lead into my request for an info interview?

• Should I leave a message if I don’t directly reach a person?

• What if there are “gatekeepers”, such as an assistant or receptionist, filtering calls?

• What if I’m not able to get enough people in my target audience to give me an info interview?

• Can I follow up with the people who gave me info interviews and offer them a consult to enroll them into my coaching program?

• What is a “sphere of influence” and how to do I find them for my target audience?

 

Q&A about Unique Benefit Statements

• How can I get comfortable making such high “claims” like the ones you have in the example UBS in Session 4?

• What do I do if I’ve worked really hard on my UBS but it’s still not evocative or working for me?

 

Q&A about Your Core Suite of Offers

• Do I need to have my entire core offers figured out right now?

• What are some ideas for freebies?

• Do I need a leads list before I can fill a group program?